Ordering Online
Wednesday, January 11th, 2006Some notes from my experiences with ordering online.
Provide accurate links to manufacturer products
I want to know what I’m buying dammit. Not providing links is mildly irritating, providing broken links, or links to dealer logins or such like is just down right annoying.
Send me email!
TELL ME WHATS HAPPENING. Getting one email when I submit the product which says “We got your order” is important, but so is the email saying “We’ve confirmed we got your money”, “We’ve shipped your item”, and “Oops! We ran out of stock!” and the various other things that can happen. If something is on backorder gimme an update every so often (weekly? monthly?). Try and avoid your email being picked up by spam scanners, do try and put valid headers on them (eg Message-ID: X-Mailer: Mime: etc). do put text and html varients into your email. Do make sure my order number is somewhere obvious (subject?). Do try and batch emails to send to me so you don’t send them more often than once every 2->4 hours. Getting a flurry of emails is mildly annoying. Don’t spam me with promotional updates, I don’t care. An RSS feed maybe.
Do make sure that the reply-to: address of the email is a real human. Do make sure that the From: address is something sane looking that I can pick out of an inbox (eg “ACME Order Update “). Don’t change the From: address, I want to filter it into a box that never gets spammed scanned. Never have your email come from a different domain than your website!
Let me see updates through your website
Either give me a login, or a url that refers to an order that shows me the current state of all the items in my order. I don’t want to have to email you twice a day for my information fix. You probably don’t want to recieve those emails either. This is even more important the less emails you send me. Remind me in your emails how to check the status through the website
Tell me the damn track and trace numbers
For every item I want to know which courier it was sent with, and what their track and trace number is. Bonus points if you make this a hyperlink that takes me to the courier companies website with information about that code. Courier companies are notoriously bad at delivering things properly, so make sure you place the blame on them when blame is due, let the end user see that the product has shipped and that the couriers are stuffing around.
Make your order numbers short
Don’t make them so long they don’t fit in fields! In particular if you want me to do a bank transfer into your account with your order number as a reference, make sure the order number *fits* in the reference area of a bank statement!